Trademark Service:
Do you want to legally protect your brand name, logo, phrase or design in the United States? Our attorneys will review your trademark and provide the necessary advice at the federal level. Once the requirements are met, we will prepare and file your registration application, as well as pay the filing fee with the USPTO to ensure your trademark is protected.
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What is USPTO?
The USPTO is the United States Patent and Trademark Office, a government agency under the U.S. Department of Commerce. This office is responsible for registering trademarks and patents, giving companies and individuals exclusive legal rights to use their trademarks in the United States.
What does a trademark protect?
A trademark protects your company’s identity, marketing campaigns, and customer relationships. More specifically, a trademark gives you the exclusive right to use a particular name, logo, or symbol to sell a product or provide a service within a specific geographic area.
How long does it take to register a trademark?
The trademark registration process typically takes 12 to 18 months to complete.
What are the benefits of registering a trademark?
Here are the top five benefits of registering your trademark, with a focus on federal registration with the USPTO:
1- Protection from theft and imitation:
Protecting your brand from infringement or imitation is one of the most important reasons why companies register their trademarks. By registering, no one else can copy your name, logo or any element of your brand, which guarantees you exclusivity in using it.
2-Enhancing credibility:
Registering your trademark with the USPTO gives your company greater credibility, as it allows you to use the ® symbol, which indicates that your trademark is federally registered.
In contrast, any company can use the ™ symbol, but it does not carry the same legal weight and credibility, as it does not require formal registration, making it less important than the ® symbol.
3- Increase the value of the brand and the company:
Registering a trademark helps increase the value of your company to both customers and potential investors.
If you are considering attracting investors, merging with another company, or even selling your business in the future, having a registered trademark enhances your company's appeal in the market, as it shows your commitment to protecting and investing in your brand.
4- Legal protection and the right to litigation:
Registering a trademark gives you a stronger ability to enforce your legal rights, by:
Ability to file lawsuits in federal courts: If another company in a different state uses a mark similar to yours, you can take legal action against them.
Proof of Priority of Use: When a legal dispute arises, courts take into account the date of first use of a trademark. Registration helps you provide official proof of when your mark was first used.
Listing in the Federal Trademark Database: This gives your trademark official visibility, preventing others from using it without permission, as anyone can search the USPTO database before choosing their trademark.
5- International protection and global spread:
If you plan to expand your business globally, registering your trademark with the USPTO can help you obtain legal protection in other countries more easily.
Additionally, you can register your mark with U.S. Customs and Border Protection to prevent counterfeit or trademark-infringing products from entering the United States, preserving your company's reputation and protecting your rights.